 Wysłany: Sob 11:35, 22 Sty 2011 Temat postu: mbt shoes sale Integrated Marketing Communication |
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Integrated Marketing Communication is only concept? After entering a new phase, a variety of marketing activities have been penetrated into people's daily life. According to statistics, an American day in the advertisement to contact as many as 270. At the same time, along with the rise of a large number of new media, traditional and single marketing communication strategy has been unable to meet the new needs of the marketing environment. Often lamented why he invested enterprises a lot of advertising costs, can the brand image in the minds of consumers is still vague. A brand can only lead the trend of recent years is often not long maintain their brand. In this situation, the integrated marketing communication (IMC) has been more and more people attention. What is Integrated Marketing Communication? Integrated marketing communication (IntegratedMarketingCommunication) referred to IMC, the rise in most developed commodity economy, the United States, is a strong operational theory of actual combat. Integrated marketing communication as a marketing tool, the concept and marketing models, it is means of communication ~ species and management system. With the integration of a variety of external information, integrated communication capabilities of enterprise information and brand,mbt shoes sale, internal communication there through various channels and means to achieve effective management role. Therefore, the integrated marketing communication is widely used in business marketing basis, but also emphasis on advertising, especially Outlook in 92 Taiwan version ��. 6.9 the internal management of information integration and dissemination of information and channels of external integration. University of Hong Kong Integrated Marketing Communications Senior Programme Officer Professor Liu Ningrong that: in the current era, the enterprise is in the further segmentation, specialization, scientific market environment, only a moment, universality of the existing mapping method has been proposed management plan can not be exact. This also means that the information highway gave rise to the democratization of information sharing, opening the new business environment. Companies in this business environment, if the goal of continuous operation, then to the objective of maximizing sales and profits of the business activities of the monopoly could not exist. Sustainable development of enterprises is most important is to establish and maintain the long-term interests of good relations between stakeholders. To achieve this objective, we must maximize in the business activities of stakeholders to reflect the intention and hope. From the communication point of view, it means that business activities should be made stakeholders in the value of awareness and understanding of the existence and activities of enterprises in many areas and aspects of the content. Therefore, changes in market and business is actually a new concept ideas and updates, and integrated marketing communication really resolve the market concept, advertising or public relations activities and a series of problems. Integrated Marketing Communication in China, leaving a shortfall of what to do? After twenty years of rapid development of market economy,goedkope uggs, Chinese enterprises began to bid farewell to the two-way communication with consumers. The new integrated marketing communication as a strategic management and marketing strategy, operation and management of Chinese enterprises will be increasingly important. Because the value of integrated marketing communication has become increasingly prominent bring, Tsinghua University and the University of Hong Kong jointly launched the based training programs rely on classroom lectures, case discussions, strengthening the practice simulation, ask participants to take into account the real business of life in all marketing communication tools to complete the program, the depth of the combination of theory and practice, curriculum and teachers are also constantly strive to improve and adjust. Also regularly invited famous IMC experts to organize forums,uggs, lectures, salons, and formed the largest talent pool of IMC. The project is the most advantageous opportunity to not only gain practical knowledge on the forefront of the teaching of academic research results to complete the course and those who passed the assessment, will also receive the University of Hong Kong,uggs, Certificate Course Training Program. And international recognition of their qualifications and credits, eligible and complete the follow-up courses are available to the United States? Ju'J'PJ'I'I State University master's degree. (Editing: Yang Meng) �� 相关的主题文章： uggs nederland Long-term Development Path of China goedkope uggs Empirical Study of Chinese goods mar www.goedkope-uggs.org China's cooperation on the a |
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