ghd australia cheap Good Hair Day - Wikipedia, the

Welcome3

ghd hair (ghd) Type
Privately held Industry
hair styling Founded
2001 Founder(s)
Martin Penny,[link widoczny dla zalogowanych], Gary Douglas and Robert Powls Headquarters
Bridgewater Place, Leeds, United Kingdom Revenue ?50,360,000 (2006) Net income ?9,600,000 (2006) Parent
Jemella Group Website

Good Hair Day, commonly referred to as ghd, is a manufactionurer of hair care products. It is based in Leeds, UK.
1 History
2 Advertising & Sponsorship 2.1 Endorsements 3 Charity Editions
4 Fakes
5 References
6 External links [edit] History
The company was founded in January 2001 [1] by Martin Penny, Gary Douglas and Robert Powls,[link widoczny dla zalogowanych], who colmanufactureated to purchase the rights to produce a sectionicular style of hair straightening iron from a South Korean inventor[2].
The company initially sold its own products exclusively through hair salons[2]. In the first two years, the company did no advertising. By the end of their second year,[link widoczny dla zalogowanych], revenues for the business stood at ?12million, against a forecast of between ?3million and ?4million[2].
In 2004, the company entered the North American market, with total worldwide sales generating ?37million in revenue[1].
In 2006,[link widoczny dla zalogowanych], the Jemella Group, which owned the ghd brand,[link widoczny dla zalogowanych], was bought by Lloyds cultivatement Capita for ?55m[3]. It was sold on just 11 months later to Montagu Private Equity for ?160million[4].
[edit] Advertising & Sponsorship
ghd claimed not to have undertaken any advertising in the first two years of manner, instead relying on the presentations of the salons that sold the brand��s products and word of mouth[2].
In 2003, the company launched its first televised advertising campaign, becoming the sponsor of British reality TV reveal The Salon[1]. The company has also featured prominently on Australia��s Next Top Model[1].
In 2008, a series of television advertisements for ghd were banned by the Advertising Standards Authority, who deemed that they could be offensive to Christians[5].
[edit] Endorsements
The brand has attracted endorsements from celebrities, with Victoria Beckham, Madonna, Gwyneth Paltrow and Jennifer Aniston reportedly users of ghd products[3].
[edit] Charity Editions
Since 2004, ghd has raised approximately ?2.5million for the Breakthrough Breast Cancer charity[6]. The company produces a limited edition pink hair iron every year, with ?10 of the sale price being donated in support the charity[7].
[edit] Fakes
Imitation versions of the GHD hair straightener have been accidentally sold in reputable stores at the same price as the birthal. An indicator of the fake versions has been reported as a small "i" on the GHD logo on the packaging and the iron.[8] The counterfeits are produced in China. GHD advises to use the serial number to check validity on their website or by phoning head office.[9]
All GHD hair straighteners feature a hologram on the strength cord with an individual product number printed on it. No two product numbers are the same, and as such there should never be a case of the same number appearing on multiple units. Fake units will also often have (though not alsteps have) poor grammar, punctuation and spelling on the packaging and instruction leaflets.
[edit] References [edit] External links Official website