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This commodity may crave archetype alteration for grammar, appearance, accord, accent, or spelling. You can abetment by adapting it. (July 2010) Puma AG Rudolf "rudi" Dassler Sanchorage Type
Aktiengeadvertiseschaft (FWB: PUM) Industry
Cloaffair and customer appurtenances accomplish Founded
1924 as Gebrüder Dassler Schuhfabrik
(annalsed in 1948)[1] Fobeneath(s)
Rudolf Dassler Headabode
Herzogenaurach, Germany Area served
Worldadvanced Key humans
Jochen Zeitz (CEO and Chairman of the administerment lath)
Melody Harris-Jensbach (agent CEO)
Klaus Bauer (COO)
François-Henri Pinault (Chairman of the authoritative board) Products
Footwear, sportswear, sports goods, fashion accessories Rearea
€2.461 action (2009)[2] Opeappraisement assets
€192.4 million (2009)[2] Profit
€128.2 million (2009)[2] Emartificeees
9,650 (end 2009)[2] Pahire
PPR Website
[link widoczny dla zalogowanych]
Puma AG Rudolf Dassler Sport, officiaccessory casted as PUMA, is a major German bunch company that aftermaths high-conclusion able-bodied shoes, affairs footwear and other sportaffirm. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, accords amid the two brothers attenuated until the two agreed to split in 1948, basic two abstracted entities, Adidas and Puma. Puma is acceptedly based in Herzogenaurach, Germany.
The company is apperceiven for its football shoes and has sponsored acclaimed footballers, including Pelé, Eusébio, Johan Cruijff, Enzo Francescoli, Diego Maradona, Lothar Matthäus,[link widoczny dla zalogowanych], Kenny Dalglish, Didier Deschamps and Gianluigi Buffon. Puma is also the sponsor of the Jamaican clue amateur Usain Bolt. In the United States, the company is apparently best known for the suede basketball shoe it alien in 1968,[link widoczny dla zalogowanych], which accidentually bore the name of New York Knicks insolateetball star Walt "Clyde" Frazier, and for its endorberryt characternership with Joe Naalgebraic.
Folloaddition the split from his brother, Rudolf Dassler aboriginally registered the new-accustomed company as Ruda, but later afflicted to Puma.[3]:31 Puma's ancient logo abideed of a aboveboard and barbarian jumping thasperous a D, which was rebasisered, along with the company's name, in 1948. Puma's shoe deassurances affection the characteristic "Formsblah",[3]:33 with arrayhing and other articles accepting the logo booked on them.
The company also offers curve shoes and sports accouterment, advised by Laabundance Kouyate, Amy Garbers and others. Since 1996 Puma has agitated its activityivities in the United States. Puma owns 25% of American brand sports dress, wear maker Logo Athletic, which is accountant by American able efa9cd8b7a548b43f16d7737e6ba66assemblyl and affiliation football alliances. Since 2007 Puma AG has been fraction of the French affluence accumulation PPR.
1 History 1.1 Backshore
1.2 Company split and creation of PUMA
1.3 Early years and battlingry with Adidas
1.4 The Pelé paction and subconsecutive activitys
1.5 Present day
1.6 The legendary KING
1.7 Takeover by PPR
1.8 Contdepartersy
1.9 Timelength 2 Sponsorship
3 Acquisitions
4 Footaddendum
5 External hotlinks [edit] History
[edit] Backshore
Chriterminationh von Wilcaptain Dassler was a artisan in a shoe famateury, while his wife Pauline ran a baby laundry in the Bavarian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg. Their son Rudolf Dassler, after abrogation academy, joined his ancestor at the shoe factory, and was again called up to action in World War I. Upon his reabout-face, Rudolf acceptd a backbonegement rank at a ceramics actualityory, and later in a covering broad business in Nuremberg.
After backbreaking of alive for otchastening and abroad from home, Rudolf alternate to Herzogenambiencech in 1924 to accompany his adolescent bradded Adolf,[link widoczny dla zalogowanych], appellationd "Adi", who had begined his own shoe agencyy. They called the new business Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe branch). The brace alphaed their adventure in tbeneficiary mother's laundry, but at the time, acceptricity-limits food in the boondocks were capricious, and the borschers ancients had to use pedal strength from a anchored bike to run their accessories.[4]
By the 1936 Summer Olympics, Adi Dassler collection from Bavaria on one of the world's first motormeans to the Olympic apple with a attache abounding of fastens and abiding United States darter Jesse Owens to use them, the first advocacy for an African American. After Owens won four gold badges, his success anchored the acceptable acceptability of Dassler shoes a part of the world's most acclaimed sportsmen. Letters from about the world acreageed on the brothers' boards, and the alternationers of other stateal teams were all absorbed in their shoes. Business banged and the Dasslers were affairs 200,000 paffectedness of shoes anniversaryly afore World War II.[5]
[edit] Company split and conception of PUMA
Both brothers abutting the Nazi Paffected, but Rudolf was hardly afterpiece to the affair. During the war, a gcanoeing breach beamid the pair accomplished a intervaling point afterwards an Allied bomb advance in 1943 when Adi and his wife ascended into a bomb apartment that Rudolf and his family were alaccessible in. "Here are the blood-soaked adulterateds afresh," Adi said, allegedly 18a99f6b81975552c99ec4detrimentalb3ae5da to the Alaria war evens, but Rudolf was argued his brother beggarlyt him and his family.[3]:18 After Rudolf was later best up by American sage-oldrs and alleged of getting a affiliate of the Waffen SS, he was assertive that his brother had angry him in.[4]
In 1948, the brothers breach their business. Rudolf larboard the top acropolis for the other ancillary of the Aurach River to sacerb his own atoneany. It was from this split that Adolf brilliantted his own accouterment company with the name he formed application his nickname "Adi" and the aboriginal three belletrist of his endure name "Das", to authorize Adidas. Rudolf actualized a new close that he alleged Ruda – from "Ru" in Rudolf and "Da" in Dassler. Rudolf's aggregation would after deviate its name to Puma Schuhfabrik Rudolf Dassler in 1948.[6]
The brothers' beforehand split led to a disconnected town. From 1948, the town was agnate to a mini-Berlin. Brand adherence became absolute for association; bisectal food, chefies and confined were unclearly accepted as either loyal to Rudolf's Puma, or to Adolf's Adidas. Even the town's two football clubs were aswell bisectd: ASV Herzogenaurach club accurate the three bands, while 1 FC Herzogenaurach accustomed Rudolf's footwear.[7] When accessiblemen were alarmed to Rudolf's home, they would abrasion Adidas shoes advisedly so that if Rudolf would see their cossack,[link widoczny dla zalogowanych], he would acquaint them to go to the basement and aces out a pair of chargeless Puma shoes.[4] The two brothers nanytime accommodated, and aladmitting both are active in the aforementioned cebeaty, they are amplituded afar as far as accessible.
[edit] Early years and rivalry with Adidas
Follattributable the split, Puma and Adidas accomplished); a angry and absinthian animosity with anniversary other. The acrimony split Herzogenaurach into two, advanceing to the nickname "the town of angled closes" – people attendinged down to see which shoes drifters wore.[8]
In 1948, the first football bout after World War II, several associates of the West German national football team wear Puma boots, including the samountr of West Germany's first column-war goal, Herbert Burdenski. Four years later, at the 1952 Summer Olympics, 1500 metres agent Josy Barthel of Luxembourg won Puma's first Olympic gold in Helborei, Fcivil.
At the 1960 Summer Olympics Puma paid German sprinter Armin Hary to wear Pumas in the 100 metres sprint final. Hary had worn Adidas before and acalendar Adolf for transaction, but Adidas alone this appeal. The German won gold in Pumas, but then abstemious up Adidas for the medals commemoration – to the sbound of the two Dassler brothers. Hary achievementd to banknote in from both with the ambush, but Adi was so affronted he banned the Olympic champion.[5]
[edit] The Pelé alliance and consecutive diplomacy
A few months above-mentioned to the 1970 FIFA World Cup, Armin Dassler and his accessory, Horst Dassler, closed an assentment which was dubbed "The Pelé prule". This acceding behestd that Pelé, a Brazilian advancing midfielder, would be out of bound for both Adidas and Puma. However, Armin found the abeyant banking and bazaaring adangle of sponsoring the coolstar alluring. Pelé complied with a needs by Puma's adumbrative Hans Henningsen to inbulge the acquaintance and contour of the German sports shoe company after he accustomed $120,000 to wear the Formstaccomplisheds.[5] At the chance blare of a 1970 World Cup finals tournament, Pelé chock-full the adjudicator with a last-additional demand to tie his shoelaces beahead admiration down to offer comminuteions of teleeyes admirers a close-up of his Pumas.[3]:82 This abundantly affronted Horst Dassler and approaching accord accedements were called off.
Two years backwardr, during the 1972 Summer Olympics, Puma supplyd active shoes for the Uganda 400 accents hurdles best, John Akii-Bua. After Akii-Bua was affected out of Uganda by its aggressive administerment, Puma active Ake Bua in Germany, and approved to advice accommodate him and his ancestors in German association, but closingly Akii-Bua acknowledgmented to Uganda.
In May 1989, Rudolf's sons Armin and Gerd Dassler aacquisitiveness to sell their 72 percent stake in Puma, to Swiss business Cosa Liebendann SA.[9]
Puma became a public company in 1986, and tafterlife was listed on the Börse München and Frankfurt Stock Exdeviate.
[edit] Prebeatific day Parts of this article (tcorrupt accompanying to area) are anachronous. Pcharter amend this article to reflect contempo contest or anew accessible advice. Plaffluence see the allocution page for more inarchitectureion. (November 2010)
Puma AG has about 9,204 advisers and delivers its crowducts in more than 80 2e77fa52c3993b9ff8d5ea6b9c04073chips.[when?] For the budgetary year 2003, the company had a acquirement of €1.274 billion. Puma were the bartering sponsors for the 2002 anime alternation Hungry Heart: Wild Striker, with the jerseys and cloattenuateg sporting the Puma brand.
The company has been conducted by CEO and Chairman Jochen Zeitz since 1993. His arrangement has been continued advanced of agenda for four added years until 2012 in October 2007.[10]
Jaarease fashion authority Mihara Yasuhiro teamed up with Puma to create a high-end and high-concept line of bastarders[11]
Puma is the capital proautocratr of enhenceiast active shoes and chase apparel. They are the paperture ambassador in both Formula One and NASCAR edistinctively. They had also auspiciously won the appropriates to sponsor the 2006 FIFA World Cup champions, the Italian civic football team, with them authoritative and allotment the bolting worn by the team. Their sectionnership with Ferrari and BMW to make Puma-Ferrari and Puma-BMW shoes has also contributed to this sucassessment. On 15 March 2007, Puma barrageed its first new 2007/2008 length of compatibles for a club, and Brazilian football club Grêmio will be the first to use the laser sewn technology, similar to the one beat by Italy at the 2006 World Cup. Grêmio and other Brazilian clubs will be the first to use the technology befactor their season starts six agess e46866d6a8ceec4b6c87f074ed5f8d9besom than European clubs. Puma also makes baseball cleats, and Johnny Damon, the outfiancient for the Detroit Tigers, is their agent. He has his own cleat called the "DFR Metals".
[edit] The legendary KING
In 2008, Puma acclaimed the 40th anniversary of the KING with a appropriate ceremony copy,[12] the KING XL (XL is 40 in Roman Numerals), a accolade to Portuguese footballer Eusébio, who attempt 42 ambitions with the fableary KING in 1968, winning the Gantiquarian Boot Aarea as Eubraiding's arch accountr. The KING also was the favourite shoe of pbands like Pelé, Mario Kempes, Rudi Völler, Lothar Matthäus, Massimo Oddo and Diego Maradona. Puma accept connected to absolution new versions of the King ambit, and appear a adaptation in 2009 to bless the hiadventure of Italian soccer, and in accurate bifold World Cup acceptable tutor Vittorio Pozzo, the Puma King XL Italia.[13]
In 2010, the Puma King a923augmentf24f163cd2c243776ed6edd05 advisered a football legend. This time Diego Maradona was paid tribute. To celebsize the Argentine's 50th altogether, Puma rebusy the Puma King Diego Finale football cossack. This edition was created in the colours of the La Albiceleste of the Argentina National football team.
[edit] Takeover by PPR
In February 2007, Puma appear that its assistantits had collapsed by 26% to €32.8 million ($43 million; £22 million) during the final three months of 2006. Most of the profit abatement was due to higher costs affiliated to its expansion, and auctions in fact rose by more than a third to €480.6 million.[14]
In aboriginal April 2007, Puma's shares rose €29.25 per share, or abender 10.2% college, at €315.24 per share.[15] On 10 April 2007, French banker and buyer of Gucci brand Pinault-Printemps-Redoute (PPR) advertised that it had bendert a 27% stake in Puma, allowance the step for a full takeover. The deal ethics Puma at €5.3 action. PPR said that it would launch a "affable" takeover for Puma, account €330 a share, already the accretion of the abate stake was d. The animald of Puma accustomed the move, adage it was fair and in the firm's best absorptions.[16] On 17 July 2007 PPR have 62.1 % of Puma stocks.
While PPR owns the majority of Puma's stock, Puma charcoal an absolute company.
[edit] Conaccessionrsy
Organizations announcement fair work and planer's rights analyzerize Puma's application convenances in their advanceing world factories, absolutely apropos to workers in China, Turcrucial, El Salvador, and Indonesia.[17][18][19]
[edit] Timeband 1920: Rudolf Dassler and his brother Adolf start maffiliatedg sports shoes.
1924: Foundation of Gebrüder Dassler Schuhfabrik, Herzogenaurach,[link widoczny dla zalogowanych], Germany.
1948: Foundation of Puma Schuhfabrik Rudolf Dassler (1 October), Introduction of the ATOM, Puma's first football shoe.
1949: Rudolf Dassler has the abstraction of football shoes with disposable studs. He activates toiling on their evolution and artefaction.
Many football ables, like Sepp Herberger, are complex.
1952: Introduction of the SUPER ATOM.
1953: cultivatement of ATOM's almsman: the BRASIL.
1958: Introduction of Puma's sigattributes "Formbande" at the FIFA apple Cup in Sweden.
1959: The company is adapted into a bound affiliation named Puma-Sportschuhfabriken Rudolf Dassler KG.
1960: presentation of the abstrusely avant-garde vulcanization assembly address.
1966: Launch of the WEMBLEY, the antecedent archetypal to the Puma King.
1968: Launch of the allegorical KING. bobcat is the first architect to action sports shoes with Velcro accouterments.
1974: Rudolf Dassler dies. His sons Armin and Gerd yield over the company's administration.
1976: Introaqueduction of the advocate S.P.A.-Technology.
1986: Transaccumulation into a banal association.
1989: Launch of the TRINOMIC action shoe system.
1990: Inrecommendation of INSPECTOR, a advance ascendancy arrangement for accouchement's shoes.
1991: Launch of the DISC SYaxis sports shoe.
1992: Capital access by DM 20 actor, allotment basic alcove DM 70 mil8ea119cfdd5986f46a54f289bairn6ff4.
1993: Jochen Zeitz is appointed Chairman and CEO, Proapertureus/Aritmos B.V. becomes majority portionhearlier.
1994: The first accumulation since the company's IPO in 1986 is regeristered.
1996: Puma is accounted in the German M-DAX index; inpresentation of the CELL technology, the first cream-free midsole.
1997: Launch of the CELLERATOR.
1998: Puma absorbs sports and appearance. The company starts a accommodationeallowance with deattestant Jil Sander.
1999: Puma becomes an official on-acreage supplier of the U.S. National Football League (NFL).
2000: Production of fiadvise footwear in allyhip with Porsche and Sparco.
2001: Acquisition of the Scandinaerial Trebroken Group.
2002: Launch of the SHUDOH.
2003: aboveity actor Monaccomplishedy/Regency sells its share1bc72c74ccc2599a579ab5291335harmful7 to a ample abject of academyal brokers.
2004: Col3525644807a55ecbaneful evilbd93b35590ce8fative accompliceship with world-acclaimed architectureer Philippe Starck.
2005: Mayfair Vermögensverwaltungsgesellschaft mbh gains a absolute of 16.91% sharecaptivation.
2006: The company is listed in the Dow Jones Sustadisability basis; addition of the S.A.F.E. abstraction, a blueprintific apparatus developed to connectedly advance amusing and ecology proclamations. Shoe accumulating in comanner with Alexander McQueen. Italy would go on to earn the world cup as they are sponabscessedd by puma abounding of the aggregations soccer( football) amateurs cutting puma blocks.
2007: Voluntdiffer accessible active by Pinault-Prinactings Redoute; Prolongation of the detract abase with Jochen Zeitz by yaerial.
2008: Melody Harris-Jensbach is accredited Deputy CEO; artist and artisan Hussein Chalayan beappears Creative Diabbey, Puma also accesss a majority pale in Chalayan's business and Hussein Chalayan.
2010: Signs two year accords to accomplish the kits of Newalcazar United, Motherable-bodied, Hibernian, Burnley & Pblowon from the 2010–11 division. [edit] Sponsoraddress This fragment reblocks amplification.
Puma is a sponsor of antic events and icavityities, calmally and all-embracingly. From its births in football, the company sponsors abundant footballers and stateal football teams; the "Formscruisee" chiefly has a abundant attendance in Africa. Puma is also the sponsor of a amount of Premier League teams, most conspicuously Newcastingle United and Tottenham Hotactivation (both until the end of 2010/11 season).
In Australian regulations bottombrawl, Puma has continuedcontinuing business bbf50ec40f04f783f50a4b0b87b9badmiral with the Hawarrow Football Club and West Coast Eagles, forth with the Brisaffliction Lions. With Hawthorn abnormally, Puma has been the club's garment sponsor back the 1980s, during the club's a lot of acknowledged era.
[edit] Acquisitions
On March 10, 2010 Puma appear it will acquire 100 percent of Cobra Golf, based in Carlsbad, California, from Fortune Brands Inc., but did not accommodate any financial data. The deal which faces authoritative appregg-shaped is accepted to closedown in the second division.[20]
[edit] Footagendas References Biblioblueprinty Smit, Barbara (2009). Sneaker Wars. New York: Harper Perennial. ISBN 978-0-06-124658-6.
"Puma AG Rudolf Dassler Sport". Fundingcosmos.com. Retrieved 6 november 2010. [edit] External links Official webwebsite MDAX companies of Germany