Chalayan + J Brand = $$$ – Fashionista Fashion I

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News Chalayan + J Brand = $$$ By Natalie Hormilla Monday,[link widoczny dla zalogowanych], Mar 9, 2009 / 10:40 AM GMT -5
What do you do when everybody’s shopping money is either disappearing or being stored away, but you really need to sell the one thing your company’s known for?
Collaborate with a big name of course. That’s exactly what J Brand is doing for Fall, since they just signed Hussein Chalayan for a capsule collection to hit stores at summer’s end.
J Brand, whose jeans hover in the almost-$200 category and are sold at department stores like Neiman Marcus,[link widoczny dla zalogowanych], is probably hoping a London-based,[link widoczny dla zalogowanych], avant-garde designer can give them the touch of mystique one probably needs to push overpriced denim these days.
But we’re just wondering which way this one’ll go: The normal J Brand jeans but with a few extra flourishes for an extra $80 per pair? Or “out there” denim that’s cheaper than Margiela‘s?