Clothing Meat and Potatoes for Your Affiliate Diet

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Drive Sales - Use Long Copy
What is the product you're advertising? What does it do? Directly after your grabber, give a compact explanation of your product. Keep this explanation short,[link widoczny dla zalogowanych], while still being very clear. This should still be a very short section of your text.
To convince your audience that your text is worth reading, make your first sentence or two very interesting. Make a bold statement,[link widoczny dla zalogowanych], say something seemingly ridiculous,[link widoczny dla zalogowanych], or appeal to your prospect's emotional side. Then, tie this grabber in with the rest of your copy.

If you don't feel ready to write long copy yourself, ask your affiliate program manager for help. Many companies release well-written articles by respected authors that you can reprint free of charge.
By writing your own copy, you can directly target your unique audience. Make the most of this opportunity. Clearly explain how your readers will benefit from this product.

Baseball is a bat and ball sport played between two teams of nine players each. The goal is to score runs by hitting a thrown ball with a bat and touching a series of four bases arranged at the corners of a ninety foot square, or diamond. Players on one team the batting team take turns hitting against the pitcher of the other team the fielding team,[link widoczny dla zalogowanych], which tries to stop them from scoring runs by getting hitters out in any of several ways. Think of banner ads as the spice in your affiliate diet. Sprinkle them around, but for a heartier helping of sales, you'll need something more solid. Learn to give your visitors longer, more descriptive pre-sales text. Revamp your affiliate advertising using these simple steps:
Explain the Product's Significance
No one knows your audience like you do. Suggest a variety of product uses just for them,[link widoczny dla zalogowanych], and give examples. This is the time for details - make this section long and rich.
Tell the Reader to Make a Purchase
You've come so far - you've laid out exactly what the product is and how it will help your unique audience. Now,[link widoczny dla zalogowanych], seal the deal - tell your readers to purchase the product. Include your affiliate link in this section.

What will it do for me?
Pull the Reader in Introduce the Product Explain the Product's Significance Tell the Reader to Make a Purchase

Say: "Click here to order an account today."

This step may sound strange,[link widoczny dla zalogowanych], but it's necessary. Often, people hear about a product and are genuinely interested, but fail to actually make a purchase. A clear call to a simple action cuts down on buyer ambivalence. Don't be pushy - just change your verb tenses to the imperative. Instead of:

"If you think that you fit this profile, you might want to think about buying this product."
The novelty of the Web is wearing off. People online now are busy. Surfers won't make a purchase unless you make a great case for what they'll get out of it. And you're not going to do that with just a banner ad.

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