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Yu speed, call its China youth sports field of a black horse is appropriate.
Yu speed, call its China youth BanXie areas of industry benchmarking also nothing
much.
Yu speed is located in fujian, minnan region has greatly small in gazillion
department shoes&apparels brands, and this number is still growing at an alarming
rate. It is no exaggeration to say that many brands of fierce competition has let
minnan region become sneakers heritage red sea areas. Serve However yu speed not
because is facing the red sea will hang back. Instead, yu speed decided to face this
piece of red sea, crossed this piece of red sea, because it found the survival of
Noah's ark - shaping industry benchmarks.
Shape Chinese youth BanXie benchmarking, makes the Chinese youth BanXie first brand,
yu speed in the market and competitive environment are not optimistic moment of
exalted this flag, not a "tell" slogan strategy, but for China shoe market pulse of
grasping accurately.
After almost 20 years of development, China has formed a shoe of children and
teenagers, young, middle-aged and a few large segments of the market in children's
shoes industry market,[link widoczny dla zalogowanych], has helped ascends, ABC leading brand, In the adult shoe
market, more have sports goods of the eldest brother Nike and adidas, homebred brand
li ning, anta, etc; And in adolescent shoes&apparels market, in addition to seven
wave xinhui has half a step, and the rest of the huge space all await yu speed to
develop, to capture.
In shoes&apparels industry immersed the ten years chun WeiJianMing nature of these
speed chairman has a more profound grasp and more unique opinion: "creating the first
brand BanXie teenagers,[link widoczny dla zalogowanych], shape Chinese youth BanXie benchmarking, for our point of
view, it is JianZaiXianShang had to send,[link widoczny dla zalogowanych], and for external market for yu speed and
every filled many items blank."
Explore the market blank and then fill blank, it is yu speed market in footwear
market segmentation based on the accuracy of brand positioning made. According to the
survey, China every teenager has 2-3 double BanXie, BanXie occupy teenagers shoe
market more than 40% of the share, and the proportion in girl's market is even
larger, more than 60%, a conservative estimate, China youth BanXie market scale has
reached nearly billion! The teenagers BanXie such a big piece of "cake", sports
industry "big brother" Nike attia no movement,[link widoczny dla zalogowanych], hundred years BanXie brand kanway did
not see action. China youth therefore lack tailored shoes&apparels brand, and this
one consumer groups showed distinct personality and canonization freedom, to
determine its may not accept any brand of persuasion. Yu speed which hold congenital
opportunity and hold the professional attitude, undoubtedly agree with teenagers
unique consumption psychology, satisfy the adolescents' unique consumption demand.
However yu speed aware that, even if be benchmarking is the trend of The Times, even
if have accurate brand positioning, but if no strong professional basis, all of which
are dreams, all the planning can only on the shelf. Fortunately, relying on yu speed
for more than ten years to anta processing company the accumulated resources, yu
quickly make the China youth shoes&apparels field most rigorous most scientific
processing base: sit to hug the international first-class shoemaking equipment, Hand
in hand top Chinese teenagers shoes&apparels designers, With the Chinese academy of
sciences, Beijing university and so on teenagers scientific research units closely...
Only one objective, for yu speed product quality to escort,[link widoczny dla zalogowanych], for Chinese teenagers
provide true sense of exclusive equipment, for make yu speed become China youth
BanXie benchmarking.
All says,[link widoczny dla zalogowanych], yu speed shaping BanXie benchmarking is already the addition of dongfeng -
only owe colourful brand.
By 2010, yu speed on CengYi can "fall in love at first sight", spent CengYi can be
employed for yu speed brand ambassador. Meanwhile, yu speed also with CCTV children's
channel, jinying cartoon, sohu nets and tengxun, potato net popularity media such as
a strategic cooperation, through comprehensive spread to build up the brand, to shape
the benchmarking.
With China's influential planning organizations Madison international advertising
company's cooperation, yu quickly realized that the power of the brand from
spreading, through the dissemination ascension brand awareness is the best way to
formation brand power, anta guides "jinjiang model" to the countless times proved
this point. Signing 2009 the most red fashion entertainment star CengYi can, not only
can promote quickly yu speed brand awareness, more importantly, CengYi behavior of
vogue and individual character is yu speed transmission brave, innocent, indomitable
spirit of best carrier? Through this carrier, yu speed can with China nearly 400
million of teenage children psionic communication and spiritual resonance and become
their hearts belief even spiritual totem.
Numerous successful brand development experience tell us that only in a certain area
to create a benchmarking, obtain industry industry the common recognition, this kind
of identity exerting great strength - - brand potential in the market, the brand to
group. Wal-mart's price is low, apple innovation surmounting, SONY's excellent
quality... One or two decisive factor can let you become benchmarking. While yu speed
established including brand orientation, products, marketing, spread inside
"benchmarking" strategy, dedicated to shaping multiple industries, with one action at
the China youth benchmarking BanXie market. In the first decade of the 21st century
has pulled open prelusive, this is a walk the other people's road, let other
desperate time, this is also a chengtuo need benchmarking, the China youth
shoes&apparels industry will face the huge impact and the new changes. Maybe we can
apply mechanically liu qian's classic lines: next is witness yu speed shaping
benchmarking moment!
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