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PostWysłany: Sob 1:30, 19 Mar 2011    Temat postu: sale ferragamo shoes 1181

The Difference Between Marketing And Sales
Marketing and Sales: Have you ever asked the question what really is the difference between the two? Marketing and sales done right will become the vital link in helping your business survives in the market. Since your business success is dependent on both of these components there still is confusion between these two elements of sales and marketing. Marketing involves designing a product according to the needs of the market and, promoting the product through advertising and setting up a competitive price for the product. All that marketing really does is provided a platform for driving sales. While on the other hand the sales process is what you do to when you sell your product and create a customer. Sales and marketing together is a part of selling and one cannot do without the other. The success of a business is critical to the success of these two important aspects.
A proper marketing technique is what your company will use as a launching pad for future sales. Marketing encompasses the complete design of an idea right from research to designing to advertising to sales. With the marketing now done,[link widoczny dla zalogowanych], we move to sales, which is simply the starting of all the efforts that involves a direct interaction with the client either by in-person meeting or cold calls or by networking. There always seems to be a rivalry between these two components,[link widoczny dla zalogowanych], but one cannot be effective without the other. The marketing side says that they have the upper hand because they think it is their design of the product,[link widoczny dla zalogowanych], and the strategy behind the design that develops the tools essential for the future sales of this product. The sales side never sees this as a valid point and think that the only reason there is ever any money in the business is because it is them who actually sells the product.
But many experts believe that there needs to be a balance between the two, and that marketing does have an important role here. With a successful marketing campaign it can make sales look easy. This makes people believe that it is actually the sales people who are the dominant leaders. The most important role of marketing department is to create opportunities for the sales department. With a strong marketing department you will be able to deliver more sales which will help your company's success. Marketing is like a life support for sales, one who is constantly backing up the sales department and enabling them to successfully deliver the end product. There should never be a separation or disunity between these two as the goal should always be to gain more customers and improve yourself for better market visibility.
There are many businesses that combine these two departments together even though they clearly have different functions. The sales department is clearly interested in fulfilling the requirements of what the customer needs are,[link widoczny dla zalogowanych], while the marketing department is actually busy studying what the market demands and needs are. The main goal of the marketing department is to foresee how the market will shape up in future. They should envision their product catering to the needs of the market for next few years and be ready to make design changes in their product accordingly.
The most important thing is that a company should have harmony and unity between the marketing and sales department. This can only lead to increased sales and growth for your company for years to come. The sales people put the money into the company through their sales, which in-turns enables the marketers to develop and produce quality products for your company. They both have a role and a place in the company and should be encouraged to excel in their ability's for the good of the company. Knowing the difference between Marketing And Sales will enable you to be more efficient in how you market your company in the future. My Free Internet Marketing Library might just be the tool you need to increase your sales and grow your business.Topics related articles:


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