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However,[link widoczny dla zalogowanych], when the capital and art walk to arrive together, the problem seems to become a false statement. On the one hand, capital promotes the artwork price soaring, make most people cannot reach, art such by "niche"; On the other hand, commercial strength also for those worth trough of art works of all kinds of "transformation", make its final into the operations of the common life.
For a long time, people tend to think of art are only used for appreciation and collection, not to use and consumption. But, as the artwork market level gradually perfect, especially in the arts industrialization development gradually mature,[link widoczny dla zalogowanych], originally only belong to "niche" works of art are trying to find a more close to the public way, art consumption, too, was born.
As long as you have your consumption of art,[link widoczny dla zalogowanych], no matter how pockets, will always find a way to make the art to better your life.
Spending plan authorized copy. A
Fiona is a foreign bank account manager, just is decorated bridal chamber of her proudest "work", is hanging in the sitting room of the "yue". "I came out many household store to buy adornment, mostly nothing personality and new, and the price is low.
As a Chinese contemporary art "four major Kings" one of, yue minjun's works is million, 10 million yuan easily level. "This painting is I bought at the 798, the authorized printing replica of the original price is just a fraction of oddment than household stores adornment also expensive not much." Fiona said, she often looked at the wall's smiling face, then follow smirking. "So say, should use value difference."
As such, Fiona like masters of high-quality authorized copy moved back home, actually is consumer most direct art consumption patterns.
Art consumer market is the largest component of authorized by the market. In the United States and other art market is developed countries and regions, art authorized market every year market scale is already art auction market for several times. Common art authorization form has a lot of kinds, the most direct is original copy authorized.
So-called authorized reproductions, refers to the original owner authorized by the simulation, after making copies. Sometimes in order to increase the copies of the collection value, will also adopted strictly limited system and, each copy will have only Numbers,[link widoczny dla zalogowanych], some still can have of the author's autograph.
Authorized copy is legal artwork, and fake fundamentally different from. As technology advances, many simulation increasingly replica has completely can "genuine", but the price and the original compared are worlds apart. For example, a gleam of popular contemporary artist's original tend to millions dollars, but authorized copy as long as 1000 yuan or so.
In addition, some can't use money to measure of priceless art treasures, like the Palace Museum collection, such top museum also has authorized copy for ordinary consumers purchase.
Spending plan 2: art derivatives
In addition to the original copy authorization, another common art form is authorized, refers to the product authorized by the original owner authorisation will be printed in various art image of ordinary products, make it become the has artistic unique art derivatives, thus the sales of higher added value. According to the product varieties,[link widoczny dla zalogowanych], production quantity, authorized whether have exclusiveness conditions such as authorized expenses is also different.
Art derivatives for promoting the development of art industries and traditional industries fusion of and promote the traditional industries, and upgrade has a very active role.
All over Beijing art district, various art shops have area. Many famous galleries and art institutions, such as ARTKEY, attersee plug, the ullens,[link widoczny dla zalogowanych], Iberia etc, also will be art goods as an important business projects. The more common art derivatives are: T-shirt, neckties and scarves, handkerchief, environmental protection bags, tableware, mark cup and cup mat, fridge magnet, postcards, notebook, webapps, badges, clocks and so on.
Compared with authorized reproductions, art derivatives price can be more satisfying mass consumption demand, art from a few dollars to several thousand yuan, almost no threshold.
"Art, not necessarily is a luxury. Original artwork and art derivatives is merely artistic dissemination of two different ways, will not because of price differences have the high and low points." An art shops of chief says, "in any market, not everyone has the opportunity to get the original, but art derivatives is all the longest day has an end."
Spending plan 3: art cross-border product
Whether authorized reproductions, or art derivatives, the artists have done are still only authorized just, does not seem to truly and commercial hooks. The so-called art cross-border product, mean the artist specifically for other products in cross-border design works. For art in cross-border product is concerned, artists and the commercial real cozy.
Produced in Sweden, internationally top liquor brand absolute Absolut Vodka (walking) is a world one of the top 10 liquors. It with the father of pop art Andy Warhol's (Andy Warhol) cooperation already has been regarded as the art and commercial cross-border cooperation classic.
For warhol's, it is undoubtedly an important vodka series of one of his masterpiece, For absolute vodka, this history can be traced to the 15th century, "in the" first with warhol's cooperation, its brand back to back to life, and become the 20 years guide for fashion and time consuming pronoun.
Home also has had many young artists in cross-border exploration, such as they made a lot of "practical sculpture", is actually "art furniture". They are absolutely is artwork, but also the absolute capable your home, sofa, chair, bookshelf and YingBi wall. If you are not satisfied with the artwork is hanged on the wall, might buy a piece, enjoy sitting on top of the "art" feeling.
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