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Makovsky + Company Debuts Revamped Website
NEW YORK (June 03, 2009) – Makovsky + Company, a leading independent global public relations and investor relations firm headquartered in New York City, announced today that it has launched its revamped website (www.makovsky.com).
Ken Makovsky, president,[link widoczny dla zalogowanych], said, “These days, the launch of a new website isn’t big news; however, we updated our site given the trends we have been seeing in the online world. For example, more and more marketers, especially business-to-business marketers,[link widoczny dla zalogowanych], are eschewing elaborate,[link widoczny dla zalogowanych], Flash-animated websites and rebuilding their online presences with simpler, more searchable sites. Even though their content is richer, deeper and more immediately relevant to their prospects, the sites are actually easier to navigate, easier to update and easier for search engines to find.”
The new Makovsky site embraces these trends. Completely written, designed and programmed by the firm’s Branding + Interactive Practice, the site is now a showcase for current online best practices: The Home Page is focused on “ambient findability,” suggesting destinations and answering questions before they’re asked. Interactive features are distributed throughout the site,[link widoczny dla zalogowanych], including surveys, RSS feeds, and a news database. Each practice – Health, Financial Services, Technology, Investor Relations and Branding + Visual Communications -- has its own home page, featuring byline articles, “Strategies,” Makovsky’s newsletter, and contact information. An Industry Issues section presents prospective clients with cases and solutions in a searchable HTML format.
Makovsky said, “Given the rapid pace of technological developments, particularly in the area of web design, it is imperative that corporate public relations managers examine their sites frequently to ensure that they are presenting the ideal image to their various constituents. A company’s image can be seriously tarnished by a site that appears dated and lacking in the latest navigational tools. As public relations practitioners and brand stewards for our clients, it is important that we lead by example.”
In Makovsky’s view, the most important new feature is the underlying structure of the site. It’s specifically designed to be constantly updated — in fact, any time anyone makes a revision or an addition, it’ll help improve the site’s search engine rankings.
Makovsky concluded, “The website is often the first place people visit to learn about an organization. It has become an important gateway for the public and a critical public relations tool. Whether it be a client, a potential client or prospective employees, we want our site to present as complete a picture as possible of our firm, its capabilities and, of course, its highly talented people. We believe our new site accomplishes all of that and more.”
About Makovsky + Company
Founded in 1979, Makovsky + Company (www.makovsky.com) is one of the nation’s leading independent global public relations and investor relations consultancies, focused in financial services, professional services, health care, technology, branding and investor relations. The firm attributes its success to its original vision: that the Power of Specialized Thinking? is the best way to build reputation, sales and fair valuation for a client. Based in New York City, the firm has agency partners in more than 20 countries and in 35 U.S. cities through IPREX (IPREX.com), the third largest worldwide public relations agency partnership, of which Makovsky is a founder.

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