puma 2PUMA Vision

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At PUMA, we believe that our position as the creative leader in Sportlifestyle gives us the opportunity and the responsibility to contribute to a better world for the generations to come. A better world in our vision―PUMAVision―would be safer, more peaceful, and more creative than the world we know today. The 4Keys is the tool we have developed to help us stay true to PUMAVision, and we use it by constantly asking ourselves if we are being Fair, Honest,puma 1PUMA Vision, Positive, and Creative in everything we do. We believe that by staying true to our values, inspiring the passion and talent of our people, working in sustainable, innovative ways, and doing our best to be Fair, Honest, Positive, and Creative, we will keep on making the products our customers love, and at the same time bring that vision of a better world a little closer every day.
Posted in: Vision Tags: See the Latest
Permalink: PUMA AND UNEP ANNOUNCE STRATEGIC PARTNERSHIP TO SUPPORT THE 2010 INTERNATIONAL YEAR OF BIODIVERSITY Older Entries PUMA Archive About See the Latest 4Keys Background Vision Who We Are Programs PUMA Safe PUMA Peace PUMA Creative Be Social Get The RSS Feed Visit Us On Facebook View Our Videos PUMA PUMA MONGOLIAN SHOE BBQ FOOTBALL RUNNING SAILING GOLF MOTORSPORT CRICKET ARCHIVE FRAGRANCES SERGIO ROSSI THE BLACK LABEL ALEXANDER McQUEEN MIHARA RUDOLF DASSLER © PUMA AG 2009 FIND A PUMA STORE ABOUT PUMA CAREERS CONTACT US IMPRINT PRIVACY POLICY LEGAL If you'd like to support WordPress, having the "powered by" link somewhere on your blog is the best way; it's our only promotion or advertising.
The goal of our PUMA.Peace program is to contribute to a more peaceful world than the world we know today,” said Jochen Zeitz, Chairman and CEO of PUMA. “The One Day One Goal campaign uses the power of sport to cut across geography, ethnicities and politics and supports the peace mode as part of our vision, our PUMAVision. This year over 3000 One Day One Goal goodwill matches are taking place on Peace Day ― an incredible demonstration of the power and universal language of football and peace combined in action.”
Posted in: Vision Tags: Mission
Permalink: PUMAVision One Day One Goal Campaign Results in 3,000 Friendly Matches September, 2010 ?
Nate James performed at PUMA.Creatve Documentary Awards Gala in London
Through this event, adidas, PUMA and Herzogenaurach supported Peace Day together for the first time to unite people through the power of sports and promote the urgent need for a peaceful co-existence.
Posted in: Vision Permalink: ‘Play For Life’ Donation and Beneficiary Information PUMA? And United Nations Environment Programme (UNEP) Launch Public Voting to Support the International Year of Biodiversity May, 2010
Wildebeest and Zebra Migration Routes: Africa’s Fractured Superhighways
To monitor these objectives PUMA is also establishing an external Advisory Board of experts in sustainability to consult on PUMA’s mission and audit PUMA’s sustainability program.
A total of 192 adults and children took part in the PEACE ONE DAY CUP 2010 � playing in mixed teams including adidas and PUMA employees, representatives from the town administration, local churches, and instructers and pupils from Herzogenaurach’s four schools. Each team, was named after Nobel Prize winners or the word for ‘peace’ in different languages..
“PUMA has a long standing relationship with Africa and African Football, and as a corporation dedicated to sustainable futures, we could not ignore the growing environmental championships that face the region,” said Jochen Zeitz, Chairman and CEO, PUMA AG.? “With 13 sponsored African national football teams, we were uniquely positioned and honored to help champion this cause with UNEP.? The global appeal of football made it a powerful and inventive medium to promote the importance of biodiversity, engage with millions around the world and raise both awareness and resources to help these causes.”??????
Team Taika ( ‘peace’ in Lithuanian) became the schools’ Peace One Day Champion by defeating Vrede (‘peace’ in Afrikaans) by 2:1 in the final. ?In the adult final, Team Willy Brandt won 2:0 against Team Al Gore. ?The CEOs of Adidas and PUMA, Herbert Hainer and Jochen Zeitz, together with football player Javier Pinola, presented the winners with the Peace One Day Trophy as well as tickets for the Bundesliga match between 1st FC Nuremberg against VfB Stuttgart in the easyCredit stadium on September 22.
Posted in: Vision Tags: Film, PUMA.Creative
Permalink: PUMA.Creative and Channel 4 Britdoc Foundation Launches New Initiative to Support Documentary Films ‘Play For Life’ Beneficiaries Announced July, 2010
Posted in: Vision Permalink: One Day One Goal Campaign Results in 3,000 Friendly Matches One Day One Goal Game Held in Herzogenaurach Between PUMA and Adidas to Celebrate Peace Day September, 2010
Posted in: Vision Tags: PUMA Sustainable Packaging, Yves Behar
Permalink: PUMA.Safe Launches New Sustainable Packaging Designed by Yves Behar Celebrities lace up and give back at the PUMA Lacelet Lounge at the 2010 Sundance Film Festival January, 2010
PUMA’s apparel collections will be bagged using sustainable material, replacing traditional polyethylene bags. This manner that 720 tons of polyethylene bags can be shuned per year, which equals a saving of 29 million plastic bags ― enough to cover an area the size of 1000 football pitches. Furthermore, PUMA T-shirts will be folded one more time to abate the packaging size and thus saving CO2 emissions and costs during transport.
Posted in: Vision Tags: puma.safe, UNEP
Permalink: ‘Play For Life’ Beneficiaries Announced ‘Play For Life’ Donation and Beneficiary Information May, 2010
A portion of the profits from the sale of replica PUMA Unity Kits, Unity Tees, and [link widoczny dla zalogowanych] Lacelets, some of which feature patterns from world-renowned artist Kehinde Wiley, will help fund biodiversity programs in Africa. Proceeds generated from the events at the African Unity Experience will also be donated to support these causes.
PUMA’s main fundraising vehicle was the revolutionary new Unity Kit was endorsed by all 4 PUMA sponsored African national teams. Inspired by the African landscape, the Unity Kit bespoke colourway represents the sky, sun and actual soil samples taken from Cameroon, Ghana, Ivory Coast and South Africa.? A portion of the profits from the sale of replica PUMA Unity Kits, Unity Tees, and PUMA Lacelets will be given to the selected biodiversity conservation programs.???????
Herbert Hainer CEO Adidas, Javier Pinola and Jochen Zeitz Chairman & CEO PUMA, at the Herzogenaurach PEACE ONE DAY CUP 2010
“I was excited to partner with PUMA and contribute to such a game changing project,” said Yves Béhar. “PUMA’s initiative to look cclosedownly at one of the most challenging issues facing the retail industry in regards to sustainability and environmental harm was inspirational. In changing the packaging and distribution life cycle from the shore up, we hope our new design and comprehensive solution encourages other retail companies to follow suit.”
“The World Cup in South Africa spectacularly showed that football fans from all nations and religions and of all ages and genders can peacefully join together in their celebrations. Sport has the power to bring people together and overcome barriers”, stated Herbert Hainer, CEO of Adidas AG. “Here at Adidas, we were pleased to join PUMA and the city of Herzogenaurach to once again support the Peace One Day initiative this year.”
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Along the Cavally River that divides Southern Ivory Coast and ?Liberia,[link widoczny dla zalogowanych], remaining fragments exist of one of the most ?important ecosystems within the Upper Guinea Forest region. ?These lowland tropical forests provide habitat for more than a ?quarter of Africa’s mammals, including 12 species of primates, ?the dbreezeling West African chimpanzee population, the pygmy ?hippopotamus, and the forest elephant―the national emblem ?of the Ivory Coast football team. Unfortunately, these forests ?are threatened by non-sustainable agricultural development ?and timber exploitation. Elephants in this region depend on ?the forests for migration corridors. Without these corridors the ?populations would remain fragmented, preventing the genetic ?exconvert that is vital to the elephants’ long-term survival. This ?project focuses on creating and preserving landscape corridors ?to allow these animals to migrate freely. This will help ensure the elephants’ survival and the biodiversity of area, as well as the livelihood of the local communities that depend on the forests ecosystems.
PUMA, through its PUMA.Creative initiative, launched a unique long-term partnership with Channel 4 BRITDOC Foundation on September 10. The new PUMA.Creative Documentary Awards will provide financial support, creative counsel and business recognition to documentary filmmakers whose work address creative, social justice, peace or environmental issues globally.
This year, over 3,000 friendly matches were played, including matches in every UN member state. In addition to the regular Peace Day games, 21 One Day One Goal Unity Matches also transpired, supporting peace architecture efforts and strengthening a brittle peace in many regions. The unity matches included a game played in the formerly war-torn Democratic Republic of Congo, an inter-ethnic match in Ghana, and a high profile match at the national stadium in Haiti.????
Consumers will play a part in determining which biodiversity programs benefit from the fundraising efforts by casting their vote on Facebook for their favorite cause. Together PUMA and UNEP have nominated six programs to be subject to public voting. Projects include:
The ‘Play for Life’ campaign focuses on Africa, a continent that hosts exceptional biodiversity including two of the five most important wilderness areas on Earth � the Congo Basin, and Miombo-Mopane Woodlands and Savannas of Southern Africa. Nine of the planet’s 35 Biodiversity hotspots, the richest and most threatened reservoirs of plant and animal life on Earth, are also in Africa.
Puma Unveils World’s First Continental Football Kit to Support this Global Cause
Last year, news of the historic handshake between Adidas and PUMA made it round the world. To mark Peace Day, the global day of cease fire and non-violence, a special One Day One Goal tournament was held in Herzogenaurach, Germany, the home town of the two companies.
The inpresentation of PUMA’s innovative packaging and distribution system will reduce the paper used for shoeboxes by 65% and carbon emissions by 10,000 tons per year ― the remaining packaging materials used will be fully sustainable by 2015. PUMA partnered with designer Yves Béhar, of San Francisco based fuseproject, to rethink the way the millions of pairs of shoes that it sells each year are packaged ― less packaging operation fewer raw materials, less use of water and life to produce, and less weight to ship and to be disposed of. Béhar designed a “Clever Little Bag” to replace the cardboard shoebox with a re-usable shoe bag, that protects each pair of shoes from damage from the point it leaves the factory until the consumer takes it home ― thus generating savings on the production side due to less material used, reducing weight during transport and eliminating the need for extra plastic carrier bags. As a result of the 65% paper reduction through the “Clever Little Bag” concept PUMA will shrink water, energy and diesel consumption on the manufacturing level by more than 60% per year. In other words: approximately 8,500 tons less paper will be consumed, 20 million Megajoules of electricity saved, 1 million litres less of fuel oil used and 1 million litres of water saved. During transport 500,000 litres of diesel is saved and lastly, due to the replacement of traditional shopping bags with the lighter built-in bag the difference in weight can save up to 275 tons of plastic.
Promoting Community Participation in Gorilla Conservation
GRASP was created in 2002 in response to the crisis facing the endangered populations of Great Apes in Africa and South East Asia, and the forests which these animals and communities depend on for their existence. GRASP aims to save the Great Apes from extinction through high-level political commitment, public awareness, tutelage and practical conservation activities. Uniting over 80 local, national and international conservation NGO’s, state governments, UN agencies, foundations and private sector interests, GRASP is an alliance that is uniquely suited to address these conservation issues.
Photo Credit: Photo by Fiona Maisels courtesy of WCS
Jess Search, CEO of Channel 4 BRITDOC Foundation, said: “Storytelling is at the heart of every culture because sharing stories is how we explore, question and celebrate our world. Documentarians make real films about real people and real places � real stories that can challenge, engage and delight their audiences. PUMA.Creative’s commitment is the first of its kind and their long-term support will catalyze the next wave of documentary filmmakers to find their voices and wonder us with their stories.”
Gorgeous design by Michael Heilemann - -->
Where the money goes:
Funds donated to this project will be utilized to support the hiring and training of ecoguards and Gorilla guardians, as well as help to develop alternative livelihoods for hunters in the Mbe Mountains.
Where the money goes:
Donations to this project will fund programs to create and protect migration roadways in these forests. Activities include the evolution of economic alternatives to unsustainable forms of land-use, domain research missions, and regional meetings between authorities.
Jochen Zeitz, PUMA Chairman and CEO announces launch of PUMA.Creative Documentary Awards at the opening of The Good Pitch UK

Wildebeests and zebras in Africa need room to move. Migration pathways are essential for wide-ranging migratory species conservation. Human expansion into Africa’s wilderness areas has resulted in the fragmentation of habitat and severing of migration routes for the wildebeests and zebras. Critical areas for grazing or calving are cut off and have consequenceed in dramatic population declengths. In the mid 1980s fences severed migration routeways for wildebeests in Botswana and their populations have plummeted to negligible levels. Today, throughout Africa these animals are at risk from human development interfering with their natural migratory patterns.

Photo Credit: Photo by Russel Friedman courtesy of Wilderness Safaris
The ‘Play for Life’ partnership will support the 2010 International Year of Biodiversity by raising awareness about habitat and species conservation among football fans and the general public during worldwide football events, including the Orange Cup of African Nations in Angola later this month and international friendly games leading up to the FIFA World Cup 2010 in South Africa. With 12 African football team sponsorships to its name and a history of innovation with Africa, PUMA is uniquely positioned to help force this effort with UNEP.
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Because the lion is so visible and celebrated it is not often confessd as endangered or threatened, however the reality is dramatically different. In 1940 there was an estimated 450,000 lions in Africa – today there are just 23,000. As apex predators, lions are key indicators of the health and biodiversity of the environments in which they reside, thus making their preservation critical.
Posted in: Vision Permalink: PUMA? And United Nations Environment Programme (UNEP) Launch Public Voting to Support the International Year of Biodiversity PUMA.Safe Launches New Sustainable Packaging Designed by Yves Behar April, 2010
To vote, visit FACEBOOK.COM/PUMA
Satinder Bindra, UNEP’s Director of Communications, said: “2010 is the International Year of Biodiversity. Through this powerful partnership with PUMA, we are reaching out to millions of football fans around the globe to spread the message: we can all do our component to protect our planet’s animals, plants, insects and ecosystems. The biodiversity programs that the public will be voting for with ‘Play For Life’ represent the forefront of conservation efforts in Africa.”
The PUMA.Creative Catalyst Awards, a new international meteoric response development fund consisting of 40 grants annually of 5,000 Euros each to enable the production of film trailers (an impressive trailer is the catalyst to getting a documentary off the ground)
“Following last year’s historic handshake between Adidas and PUMA, we are extremely pleased that our joint initiative in support of ?One Day One Goal and Peace Day was supported by the city of Herzogenaurach for the first time this year,” stated Jochen Zeitz, CEO of PUMA AG. “Together with the schools and various organizations in Herzogenaurach, we spread the message of a peaceful and community-based gathering at the Peace One Day Cup 2010 far beyond the city limits and, in doing so, hope to make a positive contribution to peace.”
Photo Credit: Photo courtesy of UNEP
?To help support key One Day One Goal goodwill matches, PUMA.Peace provided PUMA impartial work One Day One Goal footballs and PUMA One Day One Goal T-shirts using ‘Cotton Made in Africa’ (supporting subsistence farmers in Africa).?
At The Good Pitch UK in London, PUMA.Creative and Channel 4 BRITDOC Foundation announced the first ten Catalyst Awards winners. These inaugural grants will aid the production of documentaries ranging in subject from teenage life in the early part of the 20th Century, the global amphibian crisis, octogenarian table tennis, xenophobia in South Africa and a families journey’s of self-discovery across India to European food production and the joys of winemaking. The ten PUMA.Creative Catalyst Awards recipients were later honoured at a PUMA.Creative and Channel 4 BRITDOC Foundation Gala Awards Ceremony held at the Criterion, London.
PUMA has been collecting E-KPIs (Environmental Key Performance Indicators) from all its offices and stores worldwide for the last five years and identified several key areas that need to be dealt with in order to further rebate PUMA’s “paw print”. To address these issues, at the press conference, PUMA launched the next phase of puma.safe initiatives and long-term sustaincapacity program laying out ambitious targets to be achieved by 2015. The major objectives PUMA has set out to carry out in this period include:
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If you work for a company as long as I have, you surely have a favorite shoe. Over the past few years I really got to know the Puma Clyde and is still my favorite shoe in its miscellaneous colors.
PUMA’s ‘Play for Life’ campaign with the United Nations Environment Programme (UNEP) supports the 2010 International Year of Biodiversity, by raising funds and awareness about habitat and species conservation.
Zambia is a land that could potentially support a significant portion of the endtempered lions, but lacks an precise estimate of the current lion population and national management strategy. In Zambia a project is underway to put those needed elements in place and analyze key areas of the Human-Lion conflict.
Danielle Shlief (Director Ham Without Boarders), Beadie Finzi (Director Channel 4 BRITDOC Foundation), Jochen Zeitz PUMA (Chairman and CEO) at PUMA.Documentary Awards press conference in London
“PUMA and documentary filmmakers have much in ubiquitous; we both want to engage the hearts and minds of our audience. As a Sportslifestyle brand we feel a great responsibility to not distinctive; behave in a responsible and ethical way,[link widoczny dla zalogowanych], but to also inspire our consumers to do likewise. Joining compels with Channel 4 BRITDOC Foundation and the documentary filmmaking community is an exciting new venture to realise our PUMAVision of a more peaceful, sustainable and creative future,” said Jochen Zeitz, Chairman and CEO of PUMA. “With this long term partnership we hope that we can help turn powerful ideas into compelling documentaries that may just change the way we scene the world.”
At the Africa Experience Press Conference in Paris on May 28, 2010 PUMA? and the United Nations Environment Programme (UNEP) activated an online voting campaign as part of their ‘Play for Life’ partnership to support the 2010 International Year of Biodiversity. PUMA will enable fans to vote via Facebook for one of six conservation projects to benefit from the ‘Play for Life’ fundraising efforts. Online voting is scheduled to run through July 11th. The three projects with the most votes will receive donations to support their work on the ground in Africa. This viral and social media effort is designed to raise awareness for the 2010 International Year of Biodiversity and make it easy for people to get involved.
The African Lion: King Without A Kingdom
The International Year of Biodiversity (IYB) is a global initiative launched by the United Nations for 2010 to help raise awareness on the importance of biodiversity and to encourage worldwide action to conserve plants and animals and the environments in which they live. The ‘Play for Life’ campaign focuses on Africa, a continent that hosts exceptional biodiversity including two of the five most significant wilderness areas on Earth � the Congo Basin, and Miombo-Mopane Woodlands and Savannas of Southern Africa. Nine of the planet’s 35 Biodiversity hazardousspots, the affluentest and most threatened reservoirs of plant and animal life on Earth, are also in Africa. To read more about Biodiversity click here Read more
Today PUMA and the United Nations Environment Programme (UNEP) announced the final three beneficiaries of the ‘Play For Life’ campaign as the culmination of a World Cup inspired partnership to support the 2010 International Year of Biodiversity.? Proceeds generated from the campaign will be donated to?”The African Lion: A King Without a Kingdom”, ?”Keep Ivory Coast and Liberian?Elephants on the Move”,?and “Go Bananas for GRASP (Great Apes Survival Project)” to enable conservation efforts in Africa. Fans directed the final donations by voting for their favorite cause on FACEBOOK.COM/PUMA and via a UNEP enabled website.???????
The public can a play a part in determining which biodiversity programs will benefit from the sale of these products by casting their vote for their favorite cause on Facebook from May 29th � July 11th. Together PUMA and UNEP have nominated six programs to be subject to voting. Proceeds will support the three projects with the most votes.
Attendees to date include Samuel L. Jackson, Ryan Gosling, America Ferrera, Mark Ruffalo, Diego Luna, Lil Jon, Morgan Spurlock, Dax Shepard, Adrian Grenier, Kerry Washington, Juliette Lewis, Wilmer Valderrama, Embeth Davidtz, Jason Ritter, Paul Scheer, Shawn Ashmore, Michael Chiklis, Tyler Labine, Gregory Michael, Emma Bell, Noureen DeWulf, Shawn Doyle, Constantine Maroulis, Chris Ashworth, Sam Levine, and Johnathan Woodward among others.
Forest and Biodiversity Conservation in DRC
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“For a long time our mission has been to become the most desirable Sportlifestyle company. With this next phase of our sustaincapability program we have evolved our mission to be the most desirable and sustainable Sportlifestyle company in the world,” said Jochen Zeitz, Chairman and CEO of PUMA. “Through PUMAVision and our puma.safe program we have already started to reduce our carbon emissions, curtail wasteful transportation, recycle and reuse available materials, use water sparingly and become paperless.”
Where the money goes:
Funds donated to this project will be used to gather valuable information on the migratory habits of the wildebeest and zebras through GPS transmitter tagging, tracking, and analysis.
In an effort to restore and protect the rhino population, black rhinos are being relocated from areas in Namibia to create new founder populations in adjacent areas with suitable habitat. Local communities “own” these new populations and benefit from the ecotourism revenue that these rhino herds generate. This makes the rhinos a valuable part of the local saving and encourages their protection, as they are worth more as a tourist attraction than what can be gained by killing them. Similarly, Botswana is providing a new home base for some of Zimbabwe’s black rhinos to bolster conservation and ecotourism.
Peace One Day’s One Day One Goal, supported by PUMA.Peace, is a monumental campaign to encourage goodwill football matches globally on Peace Day; a day of global ceasefire and non-violence. Through the One Day One Goal campaign, PUMA.Peace and Peace One Day bring together communities and individuals from all walks of vitality to help erect bonds and promote inter-cultural cooperation and esteem.???
- Support for Elephants in Ivory Coast and Liberia
- Promoting Community Participation in Gorilla Conservation
- Forest and Biodiversity Conservation in Democratic Republic of Congo
- Rhino: Back from the Brink?
- The African Lion: King Without A Kingdom
- Wildebeest and Zebra Migration Routes: Africa’s Fractured Superhighways
The Democratic Republic of Congo (DRC) is comprised of some of the most intact forests in the greater Congo Basin – and the world. The Virunga National Park is home to several endangered species including the forest elephant, okapi, and majestic mountain gorilla. Trespassing into the DRC’s national parks to collect firewood and charcoal is destroying the forests and threatening the survival of these animals. A new program is proving that conservation efforts in this region can be beneficial to both humans and wildlife.
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Actor Samuel L Jackson at the PUMA Lacelet Lounge
“Africa will be the centre of the footballing world this summer, but is also home to some of the most precious and threatened wilderness areas on earth,” said Jochen Zeitz, Chairman and CEO, PUMA AG. “As all eyes turn to the continent this summer, it is a unique opportunity to generate support for biodiversity initiatives in Africa and around the world with our ‘Play for Life’ campaign. We are proud to partner with UNEP to raise both awareness and resources to help these causes.”
The Youth Development Program in Kingston, Jamaica organized a One Day One Goal Match. The program works with boys between the ages of 12-15 who have dropped out of the school system and helps them catch up and reintegrate themselves. The team captains are pictured above.
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Through the programs of puma.safe?(focusing on environmental and social issues), puma.peace?(supporting global peace)?and puma.creative?(supporting artists and creative organizations), we are providing real and practical expressions of this vision and , architecture for distancelves and our stakeholders, among other things, a more sustainable future.
One Day One Goal Match held at the stadium Lumumba of Matadi, DR Congo between two teams of young women. THe match was played under the patronage and chillyfc1d94a180a0d8b4dd34b3c8a19de94ation of both provincial Ministries of Justice, Human Rights, Public Health and Social Affairs and Youth, Leisure, Sports, Culture and Arts
Rhino: Back from the Brink?
In January 2010, PUMA and the United Nations Environment Programme (UNEP) formed an alliance to launch the ‘Play For Life Campaign’, a global initiative dedicated to raising awareness about the importance of species and habitat conservation amongst football fans and the general public during this World Cup year, which saw the tournament take place for the first time in Africa.? ‘Play for Life’ focuses on Africa, a continent that hosts exceptional biodiversity and is home to some of the richest and most threatened reservoirs of plant and animal life on Earth.???????
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Where the money goes:
Funds donated to this project will help secure new space for the lions by surveying Zambia’s native lion population, studying the protected and unprotected areas ecology, and developing a national management plan that can be implemented in other countries and lion ranges.
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? 25% reduction of CO2, energy, water and waste in PUMA offices, stores, warehouses and direct supplier factories.
? Paperless office policy through a 75% reduction and offsetting initiatives for the remaining paper usage such as tree planting initiatives.
? 25% CO2 reduction through more efficient product transport solutions by our logistic partners.
? Begin collaborating with our strategic suppliers and logistic service providers to offset their own footprints in the long-term.
? Inrecommendation of the PUMA Sustainability-Index (S-Index) standard that serves as a benchmark for sustainable products and communicates the products’ sustainable features to consumers.
? 50% of PUMA’s international collections will be manufactured according to the PUMA S-Index standard by 2015, using sustainable materials such as organic cotton, Cotton Made in Africa or recycled polyester as well as applying optimal practice production processes.
Proceeds from the sale of our PUMA Africa Unity Kit, Unity-Tees and Kehinde Wiley designed PUMA Lacelets will be donated to help fund conservation programs in Africa.
Posted in: Vision Permalink: One Day One Goal Game Held in Herzogenaurach Between PUMA and Adidas to Celebrate Peace Day PUMA.Creative and Channel 4 Britdoc Foundation Launches New Initiative to Support Documentary Films September, 2010
Actor Jason Isaacs attended the PUMA.Creative Documentary Awards dinner at the Criterion restaurant in London.

Support for Elephants in Ivory Coast and Liberia
Footballers Didier Drogba and Samuel Eto'o with PUMA Ceo Jochen Zeitz, actor Djimon Hounsou, and Theodore Oben from UNEP at the Africa Unity Experience Exhibition Game
Photo Credit: Photo by Nicky Lankester courtesy of Limbe Wildlife Centre
This unparalleled colmanufactureation, the first of its kind, involves a number of key awards and programmes to support the medium of documentaries, recognising and rewarding them as powerful vehicles for deviate:
The PUMA.Creative Catalyst Programme, will provide workshops and schooling to film makers who do not have access to the main film circuit
Actress Juliette Lewis at the PUMA Lacelet Lounge
By switching out current plastic and paper shopping bags in PUMA stores and replacing them with sustainable biodegradable bags the sportlifestyle company is looking to save another 192 tons of plastic and 293 tons of paper annually.
Her Majesty Queen Noor of Jordan, speaking at PUMA.Creative Documentary Awards Gala
PUMA’s ultimate objective is to give back to the environment what it has taken. PUMA’s longstanding work and efforts to improve social, labour and environmental standards throughout its operations date back to 1999. From that time, PUMA has continuously incorporated environmentally-friendly practices to reduce its impact on the planet and realized several successful large-scale initiatives such as sourcing of raw materials through the Cotton made in Africa campaign to construction the capacity of its suppliers as well as the opening of the industry’s first carbon neutral head office ― the PUMAVision Headquarters in Herzogenaurach, Germany ― last year after joining the UN Climate Neutral Network
- Helmut Fischer
The PUMA Lacelet Lounge at THE LIFT made?a special emergeance at the 2010 Sundance Film Festival. Between January 22 and 26, celebrities got the opportunity to design and create their own PUMA Lacelets.?PUMA Lacelets are collectable shoelaces featuring patterns from world-renowned artist Kehinde Wiley that can be used in the traditional sense or to create a variety of unique designs.? PUMA and?United Nations Environment Program (UNEP) announced the ‘Play for Life’ partnership earlier this month to support the 2010 International Year of Biodiversity by raising awareness about habitat and species conservation and specific initiatives in Africa for 2010.? The celebrity designed Lacelets will be auctioned off to support biodiversity programs worldwide, through the help of UNEP. ? In addition, PUMA will be making a further donation to these programs in the names of those who attended the festival…
However, current studies utilizing satellite technology and GPS transmitters are tracking the zebra and wildebeest movements to ultimately aid in their protection. Space utilization in connection to manabnormale structures and natural resources for water and grazing are being investigated. The data collected from the studies is being used to advocate for the creation of migratory routes for these animals. Insight from these studies allow for better design of protected areas and the formal establishment of migratory corridors to ensure pathways between the protected areas.

With less than 300 remaining individuals, the Cross River Gorilla is known to occur in 11 distinct forest sites across Equatorial Africa. Unfortunately, unique seven of those locales are protected by Parks, Wildlife Sanctuaries, and Forest Reserves. GRASP is working to improve the survival prospects of the gorillas by providing support to community-based conservation initiatives. Projects include the creation and support of Nigeria’s first community managed Wildlife Sanctuary in the Mbe Mountains and through the establishment of a gorilla guardian monitoring network in Mowambi and Mbulu-Mone forest areas.
NAIROBI, KENYA / HERZOGENAURACH, GERMANY (6 January 2010) � PUMA and the United Nations Environment Programme (UNEP) were joined today by the Indomitable Lions –Cameroon’s national football team � with team captain Samuel Eto’o, to announce a strategic partnership to support biodiversity worldwide and specific initiatives in Africa.
Posted in: Vision Permalink: Celebrities lace up and give back at the PUMA Lacelet Lounge at the 2010 Sundance Film Festival PUMA AND UNEP ANNOUNCE STRATEGIC PARTNERSHIP TO SUPPORT THE 2010 INTERNATIONAL YEAR OF BIODIVERSITY Janudiffer, 2010
By locally manufacturing and distributing fuel-efficient stoves in North Kivue Province, firewood consumption is being reduced by up to 70% and decreasing the loyalty on forest resources. These stoves benefit the environment by requiring less fuel and producing less smoke, thereby improving the livelihoods and health of local inhabitants. As part of this effort, regular workshops are held to raise awareness of fuel-efficient stoves and the need for forest conservation.
The PUMA.Creative Mobility Awards, dedicated documentary film grants will be incorporated into PUMA’s existing Mobility Awards programme, to provide financial support to directors for travel costs at any stage of a documentary’s production or release
Actor Ryan Gosling at the [link widoczny dla zalogowanych] Lacelet Lounge
Where the money goes:
Donations to this project help fund the establishment of new rhino populations, and specifically benefit the relocation process with specialized veterinarians, monitoring and security, and transportation equipment.
Event highlights include the Africa Unity Experience (AUE), PUMA’s official? World Cup send-off to Ghana, Ivory Coast, Algeria and Cameroon.? Held in Paris in May, the series of high impact events generated fan support, raised funds and awareness about the importance of biodiversity. Highlights include a fundraising parcour with star players, including Cameroon captain Samuel Eto’o and a rousing speech by Djimon Hounsou at the evening’s concert produced in conjunction with Africa Express.?????
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PUMA has a history in funding documentaries with significant social impact. The brand recently supported the launch of HOME, directed by Yann Arthus-Bertrand, pboilingographer and author of Earth From Above, and produced by Luc Besson. Released on World Environmental Day in 2009, the film juxtaposed aerial footage of uncontacted landscapes and wildlife in its natural environment and scenes of burning forests, highways and industrial compounds to demonstrate us how our behaviors are impruleing the world. In addition to this the PUMA held exclusive screenings of Desert Flower, which supported International Women’s Day, and supported Peace One Day’s documentary The Day After Peace. PUMA also worked with the Hawaii International Film Festival,[link widoczny dla zalogowanych], sponsoring its Emerging Filmmaker Award in 2009.
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Photo Credit: Photo by James Bradley and Harriet Bartlam courtesy of Wilderness Safaris
Both black and while rhinos are highly threatened in Africa with recent local extinctions in Cameroon and Democratic Republic of Congo. Since 1960 black rhinos have diminished in number from an estimated 100,000 to just 4,200. The current white rhino population is around 17,000. Rhinos are targeted for their horns; in 2008 and 2009 poaching hit the highest levels in decades.
The retail launch of the new packaging and distribution system is planned as of the second half of 2011.
Photo Credit: Photo by Russel Friedman courtesy of Wilderness Safaris