Reshuffling China's online video

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Reshuffling China's online video-sharing industry amid copyright protection
Just about two months ago,[link widoczny dla zalogowanych], with a few clicks of the mouse,[link widoczny dla zalogowanych], Chen Ying was able to watch her favorite American TV series,[link widoczny dla zalogowanych], The Vampire Diaries or Gossip Girl, online for free.Like Chen, an employee of a foreign-invested company in Shanghai,[link widoczny dla zalogowanych], many U.S. TV series fans in China have little choice but to watch video clips online because domestic cable channels do not broadcast copyrighted ones. Some even volunteer to upload clips onto video-sharing websites without any charges.
But now Chen can rarely find such unauthorized online videos of foreign TV series.In November 2010, the State Administration of Radio,[link widoczny dla zalogowanych], Film and Television (SARFT) announced a ban on any forms of trading and supplying unauthorized foreign TV series.Along with the ban,[link widoczny dla zalogowanych], the Ministry of Culture launched a six-month nationwide crackdown on counterfeiting in October to halt the theft of intellectual property rights (IPRS) and promote public awareness in IPRS protection.
A podcastor,[link widoczny dla zalogowanych], using an online name "Xueselaoxie" on the Nasdaq-listed Youku.com, said some 7,[link widoczny dla zalogowanych],000 unauthorized videos of American TV series he had uploaded were deleted by the website in one night.To fans of foreign TV series,[link widoczny dla zalogowanych], the ban might be a nightmare. But to the country, it was an important step in fighting IPRS infringement, said Li Yongqiang, assistant to CEO of Beijing Baofeng Inc.,[link widoczny dla zalogowanych], a provider of online video-hosting service.
Similar regulations were issued earlier. But never had they received as many reactions as did this one, Li said."I checked some portals after the ban became effective. Some websites removed all the unauthorized videos of American TV series in just one night," Li said."I believe the entire online video-sharing industry had realized the importance of a healthy development environment,[link widoczny dla zalogowanych], and people's awareness of IPRS will be raised,[link widoczny dla zalogowanych]," Li said.Following the order from the central government,[link widoczny dla zalogowanych], many provinces beefed up their efforts in cracking down on online IPRS infringement.
In northeast China's Jilin Province,[link widoczny dla zalogowanych], the provincial copyright administration shut down two websites, o2sky.com and imdj.net,[link widoczny dla zalogowanych], after they were found illegally providing unauthorized videos of South Korean movies.The ban has resulted in a reshuffle of online video-sharing industry in China,[link widoczny dla zalogowanych], with major domestic websites gearing up to offer copyrighted imports of TV series and films.
Sohu TV offered many copyrighted online videos of American TV series, including Gossip Girl, the Big Bang Theory and Nikita, after signing agreements with Warner Bros..Youku.com signed agreements with three major South Korean TV stations - MBC,[link widoczny dla zalogowanych], KBS and SBS. It has also purchased rights from Warner Bros. to stream the hit movie "Inception,[link widoczny dla zalogowanych]," and charged five yuan (about 75 U.S. cents) for each view.
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