22 PM GMT -5

3w1d9l3j2z · Wysłany: Pią 14:13, 18 Mar 2011 Temat postu: 22 PM GMT -5

A box arrived in the mail this afternoon from Elle. It wasn’t the right size for a magazine,[link widoczny dla zalogowanych], so I was a bit curious but fairly certain it would be some sort of invite.
Nope,[link widoczny dla zalogowanych], not even close.
It was actually a sampling of Elle-branded hair accessories. What the what? I had no idea that these existed nor am I sure that they should. Back when I worked at YM we did some branded products,[link widoczny dla zalogowanych], but that was a teen magazine. And I could barely see the purpose even then.
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Magazines Hair by Elle? By Abby Gardner Monday,[link widoczny dla zalogowanych], Nov 30,[link widoczny dla zalogowanych], 2009 / 4:22 PM GMT -5
Is there really a shortage or sparkly barrettes and headbands at mass? I think Goody et al pretty much have that covered. And does the Elle reader want to buy accessories licensed out by the mag? I highly doubt it.
But I’m no marketing expert so maybe they actually turn a profit on these sorts of random things. And if that’s the case,[link widoczny dla zalogowanych], I guess more power to ‘em.
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