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Before there is a major change to policies on the industry, tobacco companies’ operation and non-operation activities just have to obey existing laws and regulations. It is the responsibility of government departments concerned to prevent companies from illegal marketing. Long Minfei (Nanguo Morning Post): According to statistics released by the UN Educational, Scientific and Cultural Organization in 2004,[link widoczny dla zalogowanych], 126 million children in the world were deprived access to education,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], of whom 56 percent were girls and more than one third had never walked into a classroom.
That is to say that one in every six children in the world is not receiving education and most of them are from developing countries. As the world’s largest developing country, China is also plagued by the shortage of education funds. In this scenario, the opening of primary schools funded by tobacco companies is a positive thing since otherwise some children will be deprived of their rights to receive education. Like anything in the world,[link widoczny dla zalogowanych], these schools have positive and negative effects. But we need to see whether negative effects outweigh positive ones.
It is obvious they play an important role in improving education in underdeveloped rural areas, which should be encouraged rather than banned. Meanwhile, the government should enhance regulation on tobacco companies to ensure that they operate lawfully. Beyond voices like his,[link widoczny dla zalogowanych], there is a whole tangle of blogs, websites,[link widoczny dla zalogowanych], and pressure groups (including the pub lobby, who chiefly blame the smoking ban for Britain’s current epidemic of closures), and, of course, the massed power of the tobacco industry.
Christopher Ogden is the 56-year-old chief executive of the Tobacco Manufacturers Association: a former army major who says he was drawn to speaking up for the tobacco industry by a lifelong belief in “freedom of choice and freedom of speech and fair play”. Needless to say,[link widoczny dla zalogowanych], he is a smoker himself. “Enough is enough,” he tells me. “The government have introduced such a huge range of tobacco control measures that it’s almost as if they’re running out of ideas.
We’ve had the ban on advertising and promotion, the raising of the age of sale from 16 to 18, the smoking ban, the graphic pictorial health warnings. Now we’ve got vending and display bans. What more do they want to do?” The one chance of a reprieve, he suggests, lies in slightly more sceptical noises coming from the Tories: he would presumably be cheered by an off-the-record Tory spokesperson telling me that many of the Burnham plans are “pretty unenforceable” and “not evidence-based”, though there again, the same source is at pains to tell me that his party “supports any action that will reduce smoking”.
The proposals are seen as a serious risk to the future profitability of companies such as Imperial Tobacco Group PLC (ITY) and Japan Tobacco (2914.TO) in the U.K. Imperial is the most exposed with 25% of group profits generated in the U.K. But the real danger is that, if the U.K. scheme is implemented and proves a success, it could be copied elsewhere in the same way that bans on smoking in public spaces have spread around the world in recent years.
Stripping cigarette packets of all branding and logos has never been tried in any market. Under the proposals, packaging would be decorated only with the brand name in standard type and a pictorial health warning?an image of a diseased lung for example. All other trademarks, logos,[link widoczny dla zalogowanych], color schemes and graphics would be prohibited.