New family of glasses the industry leader in fashi

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To 10 per 100 things put into effect, can you? The answer is no. However, the visual display division can do this. Visual merchandising (VMD) is a foreign language, the English abbreviation of Visual Merchandising, the general called it The familiar and unfamiliar marketing concept, mature and in foreign countries has been successfully applied to business mode.
Memories glasses industry in 2010 6,7 month, the industry most people remember the event than the to dealers, giving them the industry's most stylish new concept for many optical shop owner suddenly, benefit. The industry has been concerned that the event, it will have behind the scenes manipulator who said it - a new family of glasses,[link widoczny dla zalogowanych], chairman of Shanghai Mr. Sun Guangyi.
Status
, could be used to use.
industry-store sales growth will be rapid. In the near future, glasses as a function of fashion jewelry will be more prominent. that one day, perhaps in the bustling commercial street, there will be a fully operational luxury jewelry glasses Monopoly shop. At that time the glasses industry will usher in the most glorious stage.
mixed glasses industry
French have a saying in business: Even fruits and vegetables, but also as a still-life paintings as artistic order, beauty products can be lifted because the customers desire to buy. Sun Guangyi was attracted to this proverb. For consumers, consumption, visual marketing to attract the eye, spun the shopping desires.
Conclusion:
Introduction of a new family of fashion marketing idea
New family has never let up in this campaign, Mr. Sun Guangyi has been at the height of the industry, and more from a dealer perspective, explore the development of the marketing model for them.
the shelves are neat,[link widoczny dla zalogowanych], brightly colored walls, even paint sample rooms. so that consumers feel that this is what I want at home.
Visual merchandising to create the real value of
Indeed, with changes in consumption concept is now, consumers had to purchase not only the product itself, they began to care about shopping is comfortable, is to bring the spirit of pleasure. Good display as art, so that consumers are willing to stay and buy products, so many people directly to the display of art of the terminal is called Family Planning Department, according to new statistics, the store if the correct configuration and display using commodity technology, based on the original sales to increase by 10% or more.
Leading international authority of Marketing Philip Kotler in
media have interviewed many times, each time the topic is just around the fashion, but each time they have a lot of fresh ideas and creativity. The struggle in the glasses industry for 20 years of senior industry people, the concept gradually become the trend leader, following a reporter to follow him into to see if this share with us what kind of fashion ideas?
Mr. Sun Guangyi
Mr. Sun Guangyi's fashion philosophy has been at the forefront of the industry, his active creative, enthusiastic,[link widoczny dla zalogowanych], it is because his glasses industry has a deep red-hot emotions. Glasses industry ups and downs in recent decades, he felt. Now there have been brilliant and successful optical industry, currently faces an increasingly narrow living space.
Mr. Sun Guangyi, said skeptical eye. until 2006, 'visual marketing' the term frequently used in the domestic garment industry began to get together frequently, and it frequently appear in the relevant media and sales personnel mouth terminal; many apparel brands have also begun to marketing This point, Mr. Sun Guangyi, and we share his memories of a case:
Seven wolves have done a very visual effect of the window: lifelike two wolves lying in the reed, the real snow (foam made of) ocean needed to blow off falls to the ground, there are sections of dead trees standing at the side of the . The window feel the solitude of winter, desolate, and the wolf tenacious of life, which was visually stunning at the same time, firmly locked in the consumer desire to buy.
Glasses and display window of the industry is very backward, display cabinets and even not to mention style, often stereotyped,[link widoczny dla zalogowanych], do not give the customer the idea of passing out of fashion, the customer will inevitably lead to a distribution of optical shops that feature glasses places. Window design concept of the primary visual attention is not enough. This is a mistake to glasses themselves. So the new family of immediate introduction of the visual marketing concepts come in, and sincerely hope that this new marketing model, can really enhance the optical shop sales play a role in making the terminal more rich and mature marketing.
Marketing concept is not an easy fashion, often with a new family of designers in Europe, America, Japan, Korea designer aesthetic aspects of glasses and visual effects. Beijing Optical Fair last year, Japanese designers were invited to come to share experiences. Mr. Sun Guangyi that beautiful things are interlinked, Mona Lisa Smile, the whole world to understand. In fact, the visual language is not a profound learning.
Present, the new family of visual merchandising Sharon Forum is about to begin a national tour in full swing,[link widoczny dla zalogowanych], the next stop, Mr. Sun Guangyi clear that the new family business will bring us newer and better marketing the new model, which can not help but we look forward to .
Mention these, Sun Guangyi appeared slightly agitated, he said: large, the increase in gross profit is not an effective open channel to a direct result of the weakening profitability of its stores. While many companies in expanding optical retail price and gross margin to pay a lot of effort, but mostly with little success . thereby speeding up the traditional optical retail enterprises to the end for speed. eyewear retail chain terminal as the industry leader, will affect this industry. He is always living out for development of the industry's anxiety and unrest, the new family has always insisted on the continuous innovation, and continue to explore better sales model, bringing glasses dealers more room for profit.
Deeply aware of when the charm of visual marketing, the new family set off the first in the industry, the marketing concept of visual aesthetics. It is reported that the new family planning department after a long period of comprehensive market research, by training,[link widoczny dla zalogowanych], practice, surgeon, senior industry people have the visual marketing concepts into glasses retail sales. Customers,