The Hangover Handbook and a Cure For The Marketing

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icked up a copy of 'The Hangover Handbook - 101 Cures For Humanity's Oldest Malady'... no equitable in case I have some holiday cheer... but to obtain some awesome ideas for 2007 marketing promotions.
There is a solid part of 101 ways to remedy that hangover... for well for some hilarious chapters on:
Boozer's Eye Chart, Great Drunks of History, I bet you don't know this... The pub survivors guide
And the chapter that EVERY marketer ought have above their book />
'The Boozers calendar - 366 prodigious, fun, peculiar, offbeat, odd, unusual, odd, staggering, stupendous, delightful, true and contrived reasons to have a beverage each daytime of the year'
A morsel to say the least (and yes, pun planned)
Think about all the different ways you could construct marketing promotions around days like:
March 22, 1766 - Explorer James Green Eaten at Cannibals, March 7 - Lassies Birthday, June 1 - Marilyn Monroe's birthday, June 13 - Alexander the Great dies from over dining in 323 BC, August 16, 1848 - Worlds first ministry store opens, October 5, 1872 - Picture postcard introduced
Yes, these are abstract - and bizarre - that's the whole point!
Creating special promotions is a amazing access to create cash flow surges in your affair.
Dan Kennedy made January 'copywriters month' and has special promotions approximately his copy related productions.
I have sprint Stampede Specials, Playhouse profits - and some additional (very) strange ones as well.
What's interesting though - they all were some of my best promotions.
And they will be for you also.
Grab yourself some strange books of lists... and create some even stranger promotions as 2007.
I'm willing to bet you WILL get excellent results - and a completely alter perspective on marketing accidents.
One object I will note to you right now: Using bizarre and unusual themes in your marketing WILL results in greater sales. It will also outcome in more complaints... which is a VERY nice object.
You see, maximum business employers worry more about desirable everyone,[link widoczny dla zalogowanych], than they do about desirable only those who matter (the ones who actually buy from you again and repeatedly).
When you begin using extra of these variety of sale techniques - you will discern more complaints - merely you ambition likewise watch higher sales mathematics - and more dedicated customers that buy again from you.
Look by Howard Stern... adore him or detest him... he IS polemical.
You know what's even more interesting?
When they surveyed his listeners - a colossal percentage of people seriously dislike him - but they can't stop listening to him. They want apt understand what he will say or do afterward - and are compliant to PAY MONEY to find out what's next (despite it being negative - it is someone they talk almost).
When you use unusual techniques in your marketing - your clients WILL emulate you closely and they will want to listen more from you. And the more you promote to them (using these techniques), the more they will buy.
It works nearly every period!
Try it,[link widoczny dla zalogowanych], I'll wager you like the results.